Cohort 8.0 Founder Geraldine Trufil, CEO of Split-Second Research has been named in the Market Research Society’s list of Research Heroes for 2024.
The Research Heroes programme has been launched to celebrate the unsung heroes in the market research sector. Geraldine was nominated due to her exceptional work across a number of projects with Split Second Research with a particular focus on her client-first approach.
In an interview with the Market Research Society, Geraldine spoke on her inspirations in the sector, her forecast for the future and some of the biggest challenges she’s faced in her 20-year career.
To read the full interview, use the link below.
https://www.research-live.com/article/features/geraldine-trufil--research-hero/id/5127296
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