Workshop - B2C Social Media Marketing Masterclass for SMEs
Published: 22nd April 2026
A practical, hands-on workshop focused on helping SMEs effectively leverage B2C social media platforms to drive brand awareness, engagement, and sales.
Project Overview
We are seeking an experienced marketer/social media practitioner to deliver a high-impact, practical workshop focused on helping SMEs effectively leverage B2C social media platforms to drive brand awareness, engagement, and sales.
A core theme of this session is demonstrating how AI-powered tools can level the playing field, enabling SMEs—often operating as “one-person teams” or with limited budgets—to compete with larger organisations.
The goal of the session is to equip attendees with actionable strategies, tools, and insights to create and execute high-performing social media campaigns tailored to consumer audiences.
The proposed delivery dates for this workshop are 16th July & 5th August 2026. There is some flexibility to move this to fit the speaker’s availability if needed, but sufficient notice must be given.
There is potential for this workshop to be expanded across further dates, dependent on delegate feedback and contractor availability.
What BetaDen Will Handle
- Event marketing
- Venue logistics (including setup and refreshments)
- Delegate liaison
- Administrative tasks
- On-day event management
- GDPR-compliant delegate list for speaker
- Post-event delegate feedback survey
Scope of Work
The facilitator will be responsible for the end-to-end delivery of 2x 2.5-hour interactive workshops (same content, different locations). The sessions must prioritise practical application over general theory, with real-world examples and live demonstrations.
Key Content Modules
- Understanding the B2C social media landscape (platform selection and audience behaviour)
- Creating a high-impact content strategy for SMEs
- Content creation frameworks (hooks, storytelling, short-form video, visuals)
- Overview of accessible AI tools transforming social media marketing (e.g. ChatGPT, Canva, CapCut)
- Using AI as a “one-person marketing team”
- Prompt-writing techniques for marketing use cases
- Risks and limitations of AI (authenticity, brand voice, over-automation)
- Live content creation/demo (e.g. building a post, reel, or campaign using AI tools in real time)
Target Audience
SME owners, solo founders, entrepreneurs, and small marketing teams.
Skill level: beginner to intermediate.
Speaker Requirements
- Proven experience with digital marketing projects
- Strong knowledge of major B2C platforms
- Experience using AI tools to create or enhance marketing workflows
- Ability to explain technical concepts in an accessible way
- Experience working with small businesses or startups
- Strong curriculum, slide deck, and supporting materials
Key Deliverables
- 2x 2.5-hours in-person workshops, located in Worcestershire (venues to be agreed)
- Workshop slide deck
Success Metric
Post-workshop surveys should reflect a significant increase in attendees’ perceived ability to run effective social media marketing campaigns.
Proposal Submission Requirements
- Evidence of previous experience delivering social media training or managing B2C campaigns
- Examples of how AI has been used to create campaigns or improve efficiency
- Which specific tools will you demonstrate, and why?
- A brief breakdown structure of the session (This should include a short comfort break)
- A list of technical requirements to be provided by BetaDen
- Total cost, including an itemised breakdown, if charging for time
- For pro bono submissions, a rate card is beneficial to demonstrate value
Evaluation Criteria
Quality: 70%
Cost: 30%
Proposals will be evaluated based on the Most Economically Advantageous Tender (MEAT) principle.
Submission
Please submit your proposal using the online form below.
Submission deadline: 5 PM, 20th May 2026
Submit Proposal
