Dr Eamon Fulcher (Cohort 8.0) explains the 'Truth Gap' in article for Performance Marketing World

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Split Second Research's Dr Eamon Fulcher (Cohort 8.0)'s article on the concept of the 'Truth Gap' has been featured in Peformance Marketing World.

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We are pleased to share that CEO of Cohort 8.0 alumni Split Second Research - Dr Eamon Fulcher has had an article published by leading online marketing website - Performance Marketing World.

Dr. Eamon explains how brand-new market research tools in the fields of psychology and artificial intelligence, pioneered by Split Second Research can allow businesses to get to the heart of what consumers are truly looking for.

To read the full article, simply use the link here and register for access.