Published: March 2025
FreeAgent247: ‘Different by Design’ Estate Agency Innovates with BetaDen Incubate
Founded by Daniel Lewis, FreeAgent247 is an estate agency with a bold vision: to disrupt traditional models and offer a fresh, transparent approach to property sales.
Daniel, who has spent 18 years in the industry, always knew he wanted to be in estate agency. After working for local, regional, and national firms, he saw a gap in the market and set out to create something different.
FreeAgent247 introduced a buyer’s fee model, transforming the traditional estate agency structure. Rather than charging vendors, the agency places the cost on buyers, ensuring clarity, fairness, and innovation in the process. This model, combined with their strong digital marketing presence, has allowed them to stand out in a competitive market.
Joining BetaDen Incubate
With a clear vision for growth and innovation, Daniel had been aware of BetaDen for some time. While the Accelerate programme wasn’t the right fit for FreeAgent247 when they initially approached BetaDen, the launch of BetaDen Incubate - which supports a broader range of businesses - provided the perfect opportunity.
"I'm a Worcester lad through and through, and BetaDen has always been on my radar. When the Incubate programme launched, it felt like the right fit, and I knew it could help us explore how technology could drive our business forward."
Key Benefits from the Programme
Since joining BetaDen Incubate, FreeAgent247 has gained valuable insights, connections, and tools to enhance their business. Daniel highlights the mentorship, networking opportunities, and exposure to new technologies as key benefits:
- New Perspectives: Learning from expert mentors helped identify areas for growth and efficiency.
- Tech Integration: The programme introduced opportunities to integrate AI and automation into FreeAgent247’s CRM system.
- Strategic Growth: FreeAgent247 has implemented changes based on programme learnings, helping them refine operations and future-proof the business.
“You can learn something new every day. BetaDen has helped us see opportunities we may not have considered before, and we’ve already started implementing some of those ideas.”
Expanding into The Kiln
A direct result of FreeAgent247’s involvement in BetaDen Incubate was their decision to relocate their operations to The Kiln, a collaborative workspace in Worcester.
"The Kiln provides exactly what we need - flexibility, a strong network, and an inspiring environment. It fits our 'different by design' motto perfectly. Moving here was a no-brainer."
The move has enhanced productivity, networking, and collaboration, creating new opportunities for business growth.
Looking Ahead
FreeAgent247 has ambitious growth plans, including Project 2030, an initiative aiming to sell 2,030 homes by the year 2030. To achieve this, the business is exploring opportunities such as:
- Expanding its team through licensing, franchising, or partnerships.
- Enhancing AI and automation within its processes.
- Exploring expansion beyond Worcestershire using technology to scale efficiently.
Daniel recognises that technology will continue to reshape the estate agency sector, and FreeAgent247 is positioning itself to stay ahead of industry changes.
“The property industry is evolving rapidly, and technology will play a key role in improving speed and efficiency. BetaDen has helped us understand how we can adapt and stay ahead.”
For businesses considering BetaDen Incubate, Daniel emphasises timing and commitment:
"You get out what you put in. We waited until the timing was right so we could fully engage with the programme. If you can commit, the resources, mentors, and opportunities are fantastic."
With its unique approach, a commitment to innovation, and a clear vision for the future, FreeAgent247 is redefining estate agency. BetaDen Incubate has helped sharpen their focus on technology, providing the tools and insights needed to continue their growth journey.
