In partnership with    We Are Alp


Are you ready to take your business to the next level? Join BetaDen for this exciting workshop where we take a deep dive into Marketing in 2024.

2024 is already gearing up to be a fast-paced year for social media trends, algorithm updates, and the continuous evolution of technologies that will redefine the way businesses engage with their audiences.

Staying ahead of these shifts and adapting your marketing strategy to take them into account will be essential for business success. We understand that as a busy business owner, time is a luxury. That's why our workshop, "Marketing in 2024: A Guided Tour for Business Owners," is designed to provide you with an overview of the latest trends and strategies spanning the marketing landscape over the next 12-18 months.


  1. The Marketing Landscape
    • Overview of the current marketing landscape.
    • Understanding the evolving consumer behaviour and expectations in 2024.
  2. Trends to Be Aware of in 2024
    • Overview of emerging marketing trends.
  3. Social Media Mastery
    • Deep dive into the latest updates on major social media platforms.
    • Strategies to optimise your social media presence.
  4. Navigating the Visual Content Wave
    • Visual content trends and their impact on consumer engagement.
    • Creating compelling visuals on a time-efficient budget.
  5. Marketing Tactics
    • Automation tools and their role in streamlining marketing processes.
    • Personalisation strategies to enhance customer relationships.
    • Crafting effective email marketing campaigns.
  6. Q&A and Networking


By the end of this workshop, you'll walk away with an understanding of the current marketing landscape, actionable strategies for efficient marketing, and insights into the trends that will cross industries in 2024.


Join us for this guided tour to ensure your marketing efforts align with the latest trends. If you would like to attend, please register using the form below.

Presented by Catherine Goodwin

Director of We Are Alp / BetaDen Strategic Marketing Mentor

19 Jun
June 19 2024 | 10:00 AM to 11:30 AM

Back by popular demand! Join BetaDen for this exciting workshop where we take a deep dive into...

Find out more

17 Jul
July 17 2024 | 5:00 PM to 7:00 PM

BetaDen Connect Tech is a monthly open networking event for the community interested in the...

Find out more