BetaDen Programme Structure
Here at BetaDen, based in Worcestershire, we strive to deliver the highest quality accelerator content for tech entrepreneurs and tech scale-ups, with the aim to supercharge their route to market and develop innovative products or solutions. The 9-month technology accelerator programme is divided into 3 stages:
The Framing Stage starts with a series of group workshops delivered by our expert mentors and backed up by 1:1 sessions. This is the time to (re) assess our Cohort's product and potential market(s). This includes mentorship in areas such as Strategic Marketing, Raising Investment, Product Development, Intellectual Property, Accounting and Structure, Technology Stack, Mindset; support with PR, and access to BetaDen's exclusive events.
£2,000 Marketing Fund is also provided to cohort founders, this could be used on:
Rapid landing page development & testing
Keyword selection & optimisation
Digital marketing strategy & planning
Brand development
Investor & proposition decks
LinkedIn Audience Building
B2B/B2C Lead Generation
Website design & development
Graphic Design
Financial support is offered in the form of a £10,000 grant to projects that aim to investigate, advance and protect early-stage innovative business ideas and to commercialise new innovations.
Examples of expenditure that can be included in the Proof Of Concept grant:
Product testing and certification
IP/Trademark
Product launch (exhibitions/events)
New marketing material
Cloud based services
Outsourcing costs for technology development
External market research
The final stage of our accelerator programme is all about Route to Market. Our Cohort founders use all the help and knowledge they've gained during the programme to reach market readiness, culminating in a 'demo day' type Showcase event, where they can pitch their product or solution to a large audience of industry experts, potential customers and investors.
Funding
One of the most important benefits of participating in our technology accelerator programme is access to equity-free funding. We offer a £10,000 Proof Of Concept grant* to our cohort founders that aim to investigate, advance and protect early-stage innovative business ideas and to commercialise new innovations, and a £2,000 Marketing fund to support their brand development. This funding can be crucial in helping startups to develop and launch their products, expand their teams, and grow their businesses.
Mentorship and Support
A significant benefit of participating in BetaDen's accelerator programme is access to subject-specific mentorship and support. We provide our cohorts with access to experienced mentors who can provide guidance and advice on everything from product development to fundraising. This support can be invaluable for early-stage startups that may not have the experience or resources to navigate the challenges of building and growing a business.
Networking and connections
We provide cohort founders with the opportunity to network and make connections within their industry. These connections can be critical in helping startups to secure partnerships, customers, and investors. We have established relationships with industry experts, investors, and other stakeholders, providing cohort founders and alumni with access to a broad network of potential collaborators and supporters. The programme is concluded with a 'demo day' type Showcase event, where our cohort founders pitch their products and solutions to an audience formed of industry experts, potential customers and partners, and investors.
| Programme features | BetaDen Technology Accelerator |
| Dedicated proof of concept funding* | |
| Dedicated marketing funding | |
| Dedicated PR Support | |
| Access to 5G Support | |
| No equity stake | |
| Free dedicated office space | |
| Group Mentorship | |
| Individual 1:1 mentoring | |
| Access to an extensive industry network | |
| Tech events, workshops, firesides | |
| Speaking Opportunities | |
| 'Demo day' type investment event at the end of the programme | |
*Eligibility Criteria Applies: POC grant application must be submitted no later than the deadline stated at the start of the programme. All project costs must be external to the company. All purchases and purchase commitments may only commence after the grant has been agreed; any invoices issued/paid before the grant agreement has been signed will not be eligible. 100% of the project costs must be covered upfront by the business, these costs may then be claimed retrospectively. Evidence of costs must be supplied as instructed. VAT cannot be included or claimed as part of the grant, all costs must be given NET. All costs must be claimed within the timeframe outlined in the grant agreement. This will usually be based on the purchase dates indicated by you in your grant application. Applicants must comply with the eligibility criteria. Costs must comply with the eligibility criteria. Any changes made to the spend profile or preferred supplier(s) must first be agreed by the Proof of Concept programme manager. A place in the BetaDen cohort does not guarantee access to Proof of Concept funding. The cohort member must submit a successful grant application to obtain the grant funding.
